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Monday, September 14, 2009

How To Use Twitter For Marketing Without Offending Everyone! by Mike McCoy

Posted by Hancurnya Peradaban Manusia



The world is all aflutter about Twitter, and with good reason. Twitter has revolutionized the way people can keep in contact with one another, making it very simple to not only keep up with your peeps, but also, for the savvy marketer that we know you are, Twitter provides a marvelous platform for keeping your prospects not only aware of what you are up to, but enables you to do some "stealth marketing" to the many people who've decided to follow you. Let's take a quick look at just how you can do this.

Unless you're been a political prisoner and held incommunicado for the last several years, you're aware that Twitter is a microblog platform that allows users to stay in touch with their followers using short, 140 character "tweets". This is not much to work with, and you need to be pretty creative, or be prepared to make a few posts in a row in order to get out what you need to say.

Twitter is very much a social networking application, and as such you are far more likely to incur the wrath of the "death to marketers!" crowd than you might on your blog or other more marketer-friendly places. That said, there are ways you can use Twitter for marketing without being flamed or outed, and cast in to eternal marketing hell. The first and most important rule to remember is to never make an obvious marketing pitch. That will result in the above, or at best, be totally ignored.

The trick in how to use Twitter for marketing lies in the term "relationship marketing". You want to develop within the people who have decided to follow you a real rapport, a feeling that you have their best interests at heart, and aren't simply seeking to pry open their wallet. This of course can take some time. But think of the possibilities. Thousands of loyal followers who, having learned to trust your judgment and who see you as something of an authority on the subject wherein you speak, are far more likely to respond down the road when you gently let them know of your new program, ebook, gadget, or whatever it is you're trying to promote.



This would come in the form of an announcement, such as "just put the finishing touches on my new cockroach membership site. Wanna see?" Anything more promotional than something like that is likely too much. You need to use your best judgment, based on how you feel your followers respond to you now.

Use links sparingly, and usually when using them for your promotional efforts, send them to your site or blog. Putting naked affiliate links in Twitter is asking for it.



Internet marketing is much better off having Twitter as a tool for you to use. Just make sure you take the time to develop ties with your followers, and don't bombard them into un-following you!

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